IGNOU PGJMC 2023 Assignment Solution for paper MJM-020 and Question number 2 which states “What are the ways in which internet has affected traditional media of print an electronic? Cite industry reports indicating internet proliferation in India during the COVID time” (500 words).
The solution of the above IGNOU PGJMC Assignment is as under:
Answer:
Ways in which internet has affected traditional media of print and electronic
The rise of the internet has had a significant impact on the traditional media of print and electronic. Here are some of the ways in which the internet has affected these media:
Decline in print readership: With the advent of the internet, people have been getting their news and information online. This has led to a significant decline in the readership of traditional print media such as newspapers and magazines. Many traditional print media companies have had to adapt by creating digital versions of their publications to remain relevant.
Increase in online news and content: The internet has provided an easy and accessible platform for anyone to publish news and content. This has led to an increase in the amount of news and content available online, making it challenging for traditional media companies to stand out in the crowded online space.
Changes in advertising revenue: Advertising has been a significant source of revenue for traditional media companies. However, with the rise of the internet, advertisers now have many more options, including targeted online ads. This has led to a decline in advertising revenue for traditional media companies.
Shift in consumer behavior: The internet has changed the way people consume news and media. Instead of waiting for the news to be delivered at a specific time or through a specific channel, people now have access to news and media 24/7 through the internet. This has led to a shift in consumer behavior, with people demanding immediate access to news and information.
Rise of social media: Social media platforms such as Facebook, Twitter, and Instagram have become significant sources of news and information for many people. This has created new challenges for traditional media companies, who now have to compete with social media platforms for readership and advertising revenue.
Overall, the internet has had a significant impact on traditional media companies, forcing them to adapt to the changing landscape of the media industry. While some traditional media companies have struggled to adapt, others have embraced the changes brought about by the internet and have found new ways to connect with readers and audiences online.
Industry reports indicating internet proliferation in India during the COVID times
India saw a massive increase in internet usage during the COVID-19 pandemic. Here are some industry reports that indicate the internet proliferation in India during the COVID times:
- Telecom Regulatory Authority of India (TRAI) Report: According to TRAI’s report released in December 2020, India had 776.45 million active wireless subscribers by the end of September 2020. This was an increase of 0.5% compared to the previous quarter. The report also revealed that the total wireless data usage in India during the same period was 6,835,740 TB, an increase of 15.4% compared to the previous quarter.
- Digital India Report: The Digital India Report 2020 released by the Internet and Mobile Association of India (IAMAI) revealed that India had 504 million active internet users as of November 2019. The report also revealed that the number of internet users in rural India had increased by 13% from December 2018 to November 2019.
- Google-BCG Report: A report released by Google and Boston Consulting Group (BCG) in September 2020 revealed that the COVID-19 pandemic had accelerated the adoption of digital technologies in India. The report stated that digital payments had increased by 30% during the pandemic, and online education had seen a surge in demand, with the number of online learners increasing from 45 million in March 2020 to 190 million in July 2020.
- Nielsen India Report: A report released by Nielsen India in October 2020 revealed that the COVID-19 pandemic had led to a significant increase in online shopping in India. The report stated that the number of online shoppers in India had increased by 85% during the pandemic, and the number of online orders had increased by 80%.
Overall, these industry reports indicate that the COVID-19 pandemic had a significant impact on internet usage in India, with increased adoption of digital technologies in various sectors such as education, healthcare, and e-commerce.
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